The world of sports and entertainment is never boring. This field offers careers that combine entertainment with traditional marketing, but with a whole lot more glamour. Explore basic marketing principles while delving deeper into the multi-billion dollar sports and entertainment industry. Learn how professional athletes, sports teams, and famous entertainers are marketed as commodities and how the savvy people who handle these deals can become very successful.
What You Will Learn?
- Basic Principles of Marketing
- Introduction to Sports and Entertainment Marketing
- Principles of Effective Sports and Entertainment Marketing in the 21st Century
- Diversity and Demographics
- Event Marketing
- Product Marketing
- Sponsorships and Endorsements
- Finances
- Careers in Sports and Entertainment Marketing
- Societal and Cultural Influences
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 0
- Assessments Yes